1) Increase public awareness of the purpose, benefits, and opportunities of the Arizona Heritage Fund:
- Compile and disseminate e-newsletter to all internal and external key publics, including members, state legislators and staff, city officials, county officials, affiliate organizations, and interested citizens
- Maintain and update database of internal and external key decision makers
- Communicate updates in e-newsletter
- Participate in key statewide conferences
- Hold public education workshops
- Organize speakers bureau of volunteer board members, communicate availability, and schedule speaking engagements
- Produce and secure placement of positive public service announcement.
2) Protect the integrity and existing funding levels of the Arizona Heritage Fund
- Develop informational packet
- Meet with targeted legislators and executive branch representatives to establish rapport and support; distribute informational packet
- Keep current on proposed legislation; analyze and respond to proposed legislation
- Broadcast “Action Alerts”
3) Update the Arizona Heritage Fund to reflect anticipated future funding needs and programs
- Develop and implement comprehensive communications, marketing, and coalition-building plan
- Meet with representatives of the Arizona Heritage Fund Coalition to discuss existing and anticipated funding strengths, weaknesses, opportunities, threats, and recommendations; and to gain support for any fund-raising campaign
- Update statewide poll to determine baseline support for future Arizona Heritage Fund needs and programs
- Secure representation on any organization, coalition, or effort that may impact future Arizona Heritage Fund needs and programs
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