In collaboration with Arizona State Parks and Arizona Trail Association, AOT is launching a new in-state campaign to highlight the amazing discoveries, signature beauty, and vibrant outdoor adventures that are all “Just Feet Away.” Arizona Passages is an integrated campaign that energizes our brand promise by creating unique southwest moments for our in-state residents. It addresses potential budget concerns for summer travel by encouraging new discoveries and adventure that are easily accessible. It features outdoor adventures throughout the state, but also encompasses the experiences that highlight the rural charm and beauty of our cities and towns outside of the major metropolitan areas.
The call to Arizona residents to plan their adventure will be in print, radio, online, mall advertising, billboards, and much more that direct consumers to www.AZPassages.com. This dynamic Web site is a true blend of AOT’s commitment to cutting-edge technology by providing itineraries, downloadable maps, meet-up groups, expert and peer recommendations, as well as information on all State Parks, and the Arizona Trail to give travelers the tools they need to explore Arizona.
American Hiking Society’s signature trail awareness program, National Trails Day, inspires the public and trail enthusiasts nationwide to seek out their favorite trails to discover, learn about, and celebrate trails while participating in educational exhibits, trail dedications, gear demonstrations, instructional workshops, and trail work projects.
[Source:
[Source: Nora Avery-Page, Cronkite News Service] — Surrounded by illegal off-highway vehicle trails, this one patch, with a replanted cactus taking root, marks an effort repair at least some of the desert near Mesa. Boy Scouts planted the cactus and several others dotting this landscape, and groups representing riders, hikers and others often volunteer to help repair damage off-highway vehicles cause here. “There’s a lot that can be done, but it takes a lot, lots of funding and manpower,” said Tammy Pike, OHV and trails coordinator for the Tonto National Forest. “We try to reach out and have as many people help us as we can.”