Governor Janet Napolitano recently proclaimed October as Arizona Trail Month. While any month is a good time to be on a section of the 807-mile Arizona Trail, throughout the month of October the Arizona Trail Association volunteers are offering a long list of “Treasure Our Trail” hikes and rides plus informative talks across the state. Arizona residents and visitors are encouraged to learn about the path that stretches across the state, and to go out and enjoy it, and also raise funds for the trail. For all the trek details and registration, visit www.aztrail.org or call 602-252-4794.
Arizona Trail Association
Tourism launches campaign highlighing state parks
In collaboration with Arizona State Parks and Arizona Trail Association, AOT is launching a new in-state campaign to highlight the amazing discoveries, signature beauty, and vibrant outdoor adventures that are all “Just Feet Away.” Arizona Passages is an integrated campaign that energizes our brand promise by creating unique southwest moments for our in-state residents. It addresses potential budget concerns for summer travel by encouraging new discoveries and adventure that are easily accessible. It features outdoor adventures throughout the state, but also encompasses the experiences that highlight the rural charm and beauty of our cities and towns outside of the major metropolitan areas.
The call to Arizona residents to plan their adventure will be in print, radio, online, mall advertising, billboards, and much more that direct consumers to www.AZPassages.com. This dynamic Web site is a true blend of AOT’s commitment to cutting-edge technology by providing itineraries, downloadable maps, meet-up groups, expert and peer recommendations, as well as information on all State Parks, and the Arizona Trail to give travelers the tools they need to explore Arizona.