In collaboration with Arizona State Parks and Arizona Trail Association, AOT is launching a new in-state campaign to highlight the amazing discoveries, signature beauty, and vibrant outdoor adventures that are all “Just Feet Away.” Arizona Passages is an integrated campaign that energizes our brand promise by creating unique southwest moments for our in-state residents. It addresses potential budget concerns for summer travel by encouraging new discoveries and adventure that are easily accessible. It features outdoor adventures throughout the state, but also encompasses the experiences that highlight the rural charm and beauty of our cities and towns outside of the major metropolitan areas.
The call to Arizona residents to plan their adventure will be in print, radio, online, mall advertising, billboards, and much more that direct consumers to www.AZPassages.com. This dynamic Web site is a true blend of AOT’s commitment to cutting-edge technology by providing itineraries, downloadable maps, meet-up groups, expert and peer recommendations, as well as information on all State Parks, and the Arizona Trail to give travelers the tools they need to explore Arizona.